We are on a mission to bring the dignity and security of homeownership to Generation Rent.

District 34 is built for Generation Rent, by Generation Rent. Founded by an ex-military terrain analyst, we are a team of millennials and Gen-Zs united by a common goal: to help our peers escape the rent trap before it's too late.

Generation Rent has been locked out of a property market that’s rigged against them, and over a million millennials are predicted to become homeless when they reach retirement age. We are rapidly approaching the cut-off point of 40 years old, after which it becomes significantly harder to escape the rent trap.

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Our long-term vision is to not just to prevent urban homelessness, but to end it.

Our core belief is that decent, affordable homes are a human right. In addition to our work on facilitating homeownership, we also work with the public sector and social impact investors to implement solutions to tackle homelessness.

Your Journey Starts Here

Escape the London rent trap.

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